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This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.

• Published on: 1996-08
• Original language: English
• Number of items: 5
• Binding: Paperback
• 736 pages

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Download Ebook Once Upon a More Enlightened Time: More Politically Correct Bedtime StoriesBy James Finn Garner

Download Ebook Once Upon a More Enlightened Time: More Politically Correct Bedtime StoriesBy James Finn Garner

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Another enlightened collection from the bestselling author of Politically Correct Bedtime Stories. Garner continues his mission to liberate our classic fairy tales from archaic, sexist, ageist, classist, lookist, and environmentally unsound prejudices with a new collection of humorous tales for readers of evolved consciousness. 13 line drawings.

• Sales Rank: #205299 in Books
• Published on: 1995-05
• Format: Bargain Price
• Number of items: 1
• Dimensions: 7.25" h x 5.50" w x .75" l,
• Binding: Hardcover
• 96 pages

About the Author
James Finn Garner is a writer and performer whose last book, Politically Correct Bedtime Stories, is an international bestseller. Called "a master of the tour de force" by The Washington Post and "a smart-alec, mealy-mouthed creep" by The London Daily Telegraph, Garner feels the truth lies somewhere in between. He lives in Chicago with his wife/lifemate and their new pre-adult.

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Ebook The Art of LivingBy Dietrich Von Hildebrand, Alice Von Hildebrand

Ebook The Art of LivingBy Dietrich Von Hildebrand, Alice Von Hildebrand

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• Sales Rank: #112647 in Books
• Published on: 1994-03
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x 6.25" w x 1.00" l,
• Binding: Hardcover
• 139 pages

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Ebook Henry Burp - Mind Your MannersBy Michael Winn

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• Sales Rank: #1054612 in eBooks
• Published on: 2011-01-15
• Released on: 2011-01-15
• Format: Kindle eBook

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PDF Ebook The Confidence Plan: How to Build a Stronger YouBy Tim Ursiny PhD

PDF Ebook The Confidence Plan: How to Build a Stronger YouBy Tim Ursiny PhD

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• Sales Rank: #139620 in Books
• Published on: 2005-04-01
• Released on: 2005-04-01
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .75" w x 6.00" l, .80 pounds
• Binding: Paperback
• 304 pages

Features

• ISBN13: 9781402203497
• Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

About the Author
Tim Ursiny, PhD, is the president and founder of Advantage Coaching & Training. He is a psychologist and executive coach/trainer specializing in helping people reach peak performance and happiness. He is the author of Coaching the Sale, The Top Performer's Guide to Change, The Top Performer's Guide to Conflict and The Coward's Guide to Conflict, which has been translated into several foreign languages. He is frequently quoted in such newspapers and periodicals as the Washington Post, Chicago Tribune, San Francisco Chronicle and People magazine. He has also appeared on ABC radio, CNN radio, NBC news and VH-1 News.

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Free PDF Guide to Intellectual Property: What it is, how to protect it, how to exploit it (Economist Books)By The Economist, Stephen Johnson

Free PDF Guide to Intellectual Property: What it is, how to protect it, how to exploit it (Economist Books)By The Economist, Stephen Johnson

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Intellectual Property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited.IP accounts for an estimated 5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP – as demonstrated in the pharmaceutical industry's battle with generic drugs.This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset.

• Amazon Sales Rank: #577328 in Books
• Published on: 2015-07-14
• Released on: 2015-07-14
• Original language: English
• Number of items: 1
• Dimensions: 8.40" h x .90" w x 5.40" l,
• Binding: Paperback
• 352 pages

About the Author Stephen Johnson studied genetics at Cambridge University before qualifying as a solicitor in 1982. He subsequently also qualified as an attorney and worked in the US for Kirkland & Ellis LLP for over thirty years, most recently in San Francisco. He now focuses on intellectual property (IP) from a business perspective and also consults for the US charity One Mind on IP and other policy issues affecting neuroscience research.In 2015 he was named as one of the world's leading IP strategists by Intellectual Asset Management in its IAM Strategy 300 survey.

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Ebook Download The Divine Comedy: The Carlyle Okey Wicksteed Unabridged TranslationBy Dante Alighieri

Ebook Download The Divine Comedy: The Carlyle Okey Wicksteed Unabridged TranslationBy Dante Alighieri

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The greatest poem of the Middle Ages, in the standard Carlyle-Okey-Wicksteed translation, with full notes.

• Sales Rank: #1205112 in Books
• Published on: 1955-07-12
• Released on: 1955-07-12
• Original language: English
• Number of items: 1
• Dimensions: 6.86" h x 1.42" w x 4.19" l, .90 pounds
• Binding: Mass Market Paperback
• 656 pages

Review
“The English Dante of choice.” –Hugh Kenner

“Exactly what we have waited for these years, a Dante with clarity, eloquence, terror, and profoundly moving depths.” –Robert Fagles, Princeton University

“A marvel of fidelity to the original, of sobriety, and truly, of inspired poetry.” –Henri Peyre, Yale University

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The greatest poem of the Middle Ages, in the standard Carlyle-Okey-Wicksteed translation, with full notes.

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